Comcast extends 1.2TB monthly Xfinity data cap to nearly all customers

Comcast plans to implement monthly data caps for Xfinity home internet customers across nearly its entire service area in 2021.

The data cap will be 1.2 terabytes a month, and will apply to a slew of states in the northeastern U.S. starting in 2021. A similar cap is already in effect for non-unlimited customers across most of the other areas that Comcast services.

Starting in March, non-unlimited customers who exceed 1.2TB a month will be charged $10 per additional 50GB of data over that limit. The maximum additional charge per month is $100.

To ease users into the new caps, Comcast will give Xfinity customers who aren’t on an unlimited plan a credit for any usage over that data cap in January and February.

Comcast will implement the new data caps in Connecticut; Delaware; Massachusetts; Maryland; Maine; New Hampshire; New Jersey; New York; Pennsylvania; Virginia, Vermont; West Virginia; Washington, D.C.; and parts of North Carolina and Ohio.

According to the internet service provider, 95% of its customers don’t hit the 1.2TB-a-month threshold.

Will Brazil’s Roaring 20s see the rise of early-stage startups?

Since 2007, the number of publicly listed companies in Brazil has decreased from 400 to just a little over 300.

In the past six years there were only 21 IPOs — an average of just 3.5 public exits per year; by 2019, even Iran had more listed companies than Brazil. Global capital markets are heated given pandemic stimulus packages and low interest rates worldwide, but in Brazil the boom comes with a special feature: in Q3 2020, there were 25 primary and secondary equity offerings, and this year is on track to be the most active in history both in number of deals and dollar volume.

The most important event, however, is not necessarily the reversal of a shrinking public market but the fact that startups are issuing stocks for the first time, a dramatic change for a market previously dominated by industries like commodities and utilities.

Growth versus value: Revert the shrinking market and internet companies

Not only is Brazil’s IPO market roaring, the waitlist is even more impressive: More than 47 companies have filed at CVM (equivalent to the the Securities and Exchange Commission) to issue equity and are waiting for approval. In other words, the IPO is equivalent to more than 15% of the number of publicly listed companies. In the first half of October, six companies were approved to issue equity. Obviously construction and retail names are still predominant as they take advantage of the lower rates, but the main novelty are new entrants in internet and technology.

In the past decade, there were 56 IPOs in Brazil and only two were in the software space, both in 2013. That is a reflection of the profile of the investors who dominate local markets, which are used to allocating assets to companies in sectors like oil, paper and cellulose, mining or utilities. Historically, publicly listed companies in the country were value plays, as few of them had significant exposure to the domestic market and derived a significant share of revenue from commodities and exports.

As a result, companies that focused on the domestic market or on growth were never quite embraced by local investors. Many investors deploying capital in Brazil were mostly foreign and very risk-averse to the dynamics of the domestic market; in 2007, when Brazil went through a similar IPO boom, 70 percent of the demand for equity offerings came from foreign investors.

Along with an undervalued currency, growth companies struggled to find attractive valuations on the local exchange. As a result, growth companies such as Stone Payments, Netshoes, PagSeguro, Arco Educação and XP Investimentos did their IPOs in New York where they attained higher valuations. It’s ironic that there were three times more IPOs of Brazilian growth companies in the U.S. in the past five years than there were in the domestic market in the last decade.

Roaring 20s: New investors and massive portfolio relocations

Vettery acquires Hired to create a ‘unified’ job search platform

Two large job search and recruiting platforms are coming together, with Vettery acquiring Hired.

The news follows a report last week in The Information claiming that Hired had begun to sell off its assets and wind down the company. The report also stated that Hired CEO Mehul Patel “abruptly resigned” via Zoom in early October.

Today’s announcement simply says that Patel is moving on “to pursue new opportunities,” with Vettery CEO Josh Brenner becoming chief executive of the combined companies.

Brenner told me that the two platforms are largely complementary, with only a 5% overlap in their respective customer bases. Hired, he said, has built AI job-matching tools (as well as talent assessment and bias reduction features) that are particularly well-suited for software and engineering positions, while Vettery offers “a little bit more breadth in the verticals that we support.”

“The key is bringing scale to these marketplaces,” Brenner said. “We see this as a formidable competitor to any of the legacy hiring solutions.”

Hired and Vettery logos

Image Credits: Vettery

The plan, he added, is to create a single “unified solution” that brings together the best of both platforms. Vettery says this soluton will offer job-matching AI that draws on combined data from 1.5 million interviews and over 21,000 job placements.

Asked whether the combined site would operate under the Hired or Vettery brand name, Brenner said, “We believe there will be one brand in the future. Right now, we’re continuing to keep both brands while we do the research figure to out what the best approach is.”

Hired was founded in 2012 and raised more than $130 million in funding, according to Crunchbase. Vettery, meanwhile, launched in 2014 and was itself acquired two years ago by HR services firm Adecco Group.

The financial terms of the acquisition were not disclosed.

Asked how many Hired employees would be joining Vettery, Brenner said it was too early in the transition to specify, but he added, “Not only does Hired have a great client base, they’ve also got an amazing team that we’ve admired as well and gotten to know over the last period of time … so we’re extremely hopeful that we can bring together as many of those talented people as possible.”

Black Friday starts now at Sonos: save $100 on Move speaker, Beam soundbar, Sub

Sonos Black Friday deals are going on right now, offering triple-digit discounts on some of the company’s top speakers.

Sonos Black Friday deals on Beam, Sub, Move speaker

Sonos Black Friday deals

The premium speaker company has already started its Black Friday sale, including $100 off the Move speaker, Beam Soundbar, and Sub Gen 3. Sonos is of Apple’s biggest HomePod rivals, with connected speakers known for hi-fi audio quality as evidenced in our hands-on Move and Beam reviews. This is a chance to save big on gifts that are sure to please the music lover in your life.

Read more…

GM dumps Trump to side with California in emissions rules fight

General Motors is changing sides in a battle over whether states — and specifically California — can set tailpipe emissions regulations and other rules meant to mitigate climate change that are stricter than the federal government.

The automaker said Monday it will no longer back the Trump Administration’s lawsuit to prevent California from setting its own rules, Reuters reported. CEO Mary Barra reportedly sent a letter to several environmental groups stating that the automaker was “immediately withdrawing from the preemption litigation” and is inviting other automakers to join it.

The decision is a reversal for the automaker, which along with competitors Fiat Chrysler and Toyota sided with the Trump Administration last year over the issue.  With President-elect Joe Biden just weeks away from taking office, this reversal falls into the strategic category. It also follows GM’s decision to spend $27 billion over the next five years on the development of electric vehicles and automated technology in an effort to bring products to market faster.

The issue of “states rights” are at the center of the legal standoff between Trump and California. Under the Clean Air Act, California does have the authority to set its own clean air regulations. The state’s Air Resources Board called for a 2.7% year-over-year fuel efficiency increase through 2026 even as the Trump Administration set out to rollback Obama-era rules on fuel economy standards.

The automotive industry was split on the issue. BMW, Ford, Honda and Volkswagen of America reached a deal with California regulators to adhere to stricter emissions rules, while GM, FCA and Toyota joined the industry group Association of Global Automakers.

Automakers that sided with Trump have been criticized, and not just by the usual climate and environmental advocates. Ford joined in as well, going as far as airing an ad campaign in September called “California Innovation” that trolled GM brand Chevy, FCA’s Jeep and Toyota for not agreeing to the stricter emissions framework.

Approaching commercialization for its autonomous radar nav system, Lunewave raises $7 million

Lunewave, the Arizona-based startup developing a novel technology for radars for autonomous vehicles, has raised $7 million in financing as it gets ready for the commercial rollout of its systems.

The company’s latest financing came from Proeza entures, Blue 9 Capital, Tsingyuan Ventures and Intact Ventures, the company said.

With the latest funding Lunewave will continue to work with Tier 1 suppliers to establish strategic partnerships and jointly manufacture the company’s radar sensor, according to chief executive and co-founder John Xin.

The 3D printed Luneburg lens pitches features like broad bandwidth, high gain, and a capacity for forming multiple high-quality beams in all directions. The company said two of its sensors could replace 20 radar sensros used today.

The Lunewave radar has already gone through several pre-development projects with original equipment manufacturers and with ride hailing companies. “We’re very close to establishing a formal contractual partnership to commercialize our product,” said Xin. “By the end of the first quarter we will be able to announce a strategic partnership with a global tier 1 supplier.”

For Xin, the big pillars within sensors are cameras, lidar and radar, and he says that radar is the only one that works well in inclement weather conditions. “In the industry these days it’s becoming a philosophical discussion,” said Xin. “But we believe in sensor fusion. The more safety the better. Our job is to be the vendor choice for radar solutions.”

Xin said the new financing would go to staff up the company’s product development and sales teams as it looks to continue to refine its technology. The company’s product development currently operates on two tracks. One is a pure “a-dash” system and the other is geared toward level three, four, and five autonomy in vehicles.

The company is also hoping to continue its penetration of the industrial vehicle market — another area where Xin says the Lunewave is beginning to see real traction.

“We believe that ADAS and AV systems will continue to make their way into vehicles, leading to a strong growth in radars as they are a core component of both systems,” said Rodolfo Elias Dieck, managing director, Proeza Ventures. 

The company boasts that its technology offers 180-degree field of view in the horizontal plane and can detect objects surrounding a car with 6 times the resolution available today — even at long range and in poor weather.

As part of the funding, former BMW director Peter Schwarzenbacher and former Delphi executive James Zizelman will be taking seats on the company’s board of directors. Zizelman, who currently serves as the president of Stoneridge Contro Devices, was previous the vice president of engineering for Aptiv and an exec at Delphi Automotive.

“The technology that Lunewave is bringing to market provides the ultimate in value proposition,” said Zizelman. “Not only does this innovation bring truly superior technical capability in field of view, resolution, and other attributes, it also offers the opportunity to replace multiple radar units with a single Lunewave device—better and more cost effective.”

Apple security chief Thomas Moyer indicted in concealed firearm permit bribery case

A grand jury has issued two indictments charging Apple’s head of global security and several other individuals with bribery to obtain concealed weapon permits.

According to the Santa Clara County District Attorney’s Office, Apple Chief Security Officer Thomas Moyer and insurance broker Harpreet Chadha were accused of offering bribes to Santa Clara Undersheriff Rick Sung and Captain James Jensen to receive concealed firearm (CCW) permits.

A two-year investigation by the DA’s office found that Undersheriff Sung held up issuing CCW licenses until Moyer and Chadha “gave something of value.” In one instance, Captain Jensen aided in the scheme.

“Undersheriff Sung and Captain Jensen treated CCW licenses as commodities and found willing buyers,” said District Attorney Jeff Rosen.

“Bribe seekers should be reported to the District Attorney’s Office, not rewarded with compliance.”

In the case of four separate firearm permits withheld from Apple employees, Undersheriff Sung and Captain Jensen reportedly managed to get Moyer to promise that Apple would donate 200 iPads, worth about $70,000, to the Sheriff’s Office. Sung and Moyer scrapped the deal at the last minute when they learned that the District Attorney executed a search warrant seizing CCW records from the sheriff’s office.

Undersheriff sung also extracted from Chadha, the insurance broker, a “promise of $6,000 worth of luxury box seat tickets to a San Jose Sharks hockey game.”

According to Moyer’s LinkedIn page, his responsibilities at Apple include “strategic management of Apple’s corporate and retail security, crisis management, executive protection, investigations and new product secrecy.”

The four defendants will be arraigned on Jan. 11, 2021 at the Hall of Justice in San Jose, California. If convicted, they may receive prison time.

In California, it is illegal to carry a concealed firearm without a CCW license that can cost between $200 and $400. Applicants for CCWs must show “good cause” and moral character. Local sheriffs have broad discretion in determining who get the permits.

Amazon’s Echo Buds get new fitness tracking features

I wasn’t super impressed when I reviewed the Echo Buds around this time last year, but Amazon’s first shot at Alexa-powered fully wireless earbuds was passable. And while they’ve already been on the market for a while now, the company’s continuing to deliver some key updates, including today’s addition of new fitness features.

Say “Alexa, start my workout” with the buds in, and they’ll begin logging steps, calories, distance, pace and duration of runs. Like many new software additions, this one will take a few days to roll out for everyone. This one also requires users to enable the new tracking feature using the Alexa app.

Once enabled, you can state/ask follow-ups, like:

  • “Alexa, start my run”
  • “Alexa, pause my walk”
  • “Alexa, end my workout”
  • “Alexa, how far have I run?”
  • “Alexa, what’s my pace?”
  • “Alexa, how was my workout?”

Asking, “Alexa, how was my workout?” After the fact will pull up your historical running stats.

As I noted previously, the Echo Buds didn’t really do much to set themselves apart from myriad other earbuds, though there certainly was a lot to be said for the price — then $130. At the moment, they’re discounted much further, now running $80 — which makes them a solidly competitive deal.

The downfall of ad tech means the trust economy is here

2020 has brought about much-needed social movements. In June, activists launched the Stop Hate for Profit campaign, a call to hold social media companies like Facebook accountable for the hate happening on their platforms.

The idea was to pull advertising spending to wake these social platforms up. More than 1,200 businesses and nonprofits joined the movement, including brands such as The North Face, Patagonia and Verizon. I led my company, Cheetah Digital, to join alongside some of our clients like Starbucks and VF Corp.

Stop Hate for Profit highlighted social media hitting its tipping point. Twitter and Snapchat chose to stand up against hate speech, banning political ads and taking action to flag misinformation. Facebook, unfortunately, has not yet been as proactive, or at best it’s been sporadic in its response.

While many thought the movement would come and go, the reality is it has only just begun. With America conducting arguably its most divisive election in history, these problems won’t just go away. For marketers, Stop Hate for Profit is more than a social movement — it is pointing to an issue with ad tech as a whole.

I believe we are seeing the downfall of ad tech as we know it with social media boycotts and data privacy leading the charge.

The social media quagmire

In May, Forrester released a report titled “It’s OK to Break Up with Social Media” that contained statistics indicating that consumers are fed up with social media: 70% of respondents said they don’t trust social media platforms with their data. Only 14% of consumers believe the information they read on social media is trustworthy. 37% of online adults in the U.S. believe social media does more harm than good.

Here is the reality we need to get back to: Social media isn’t built for marketers to reach consumers. In the beginning of the social media craze, brands rushed to get on board and join the conversations. What many brands discovered is these channels became a platform for customer complaints not for building positive brand perception. Furthermore, the social platforms marketers flocked to as an avenue to reach customers began charging marketers just to get to the customers.

The algorithms that define what content you see unfortunately make it harder for people to see opposing views, and this more than anything else polarizes society further. If you start looking at QAnon content, very soon that’s all the algorithms feed you. You might spend more time on social platforms fueling their ad dollars, but you have also lost a grip on reality. Marketers must admit things have gone too far on social media and it is okay to move on.

Privacy matters

Imagine you are in need of a minor surgery. Perhaps you take an Uber ride to the specialist for a consultation. Next, you go get the surgery and it is successful. Soon you find yourself at home recovering and all is well. That is, until you start scrolling Facebook. Suddenly advertisements pop up for medical malpractice lawyers, but you haven’t told anyone about the surgery and you certainly didn’t post about it on social media.

Here you are, just wanting to rest and recover at home, but instead you are being bombarded by advertisements. So how did those ads get there? You left a digital footprint, your data was sold and now you’re being hit with intrusive ads. To me, this story crystallizes the abuse ad tech has been fostering in the world around us. There’s an utter invasion of privacy and consumers aren’t blind to it.

Data privacy has been a focus of conversation for marketers for several years now. Just this year, America saw the California Consumer Privacy Act (CCPA) go into effect and become enforceable. This legislation gives back control of data to the consumer. In June, Apple announced updates to make it harder for apps and publishers to track location data and use it for ad targeting. At the beginning of August, Meredith and Kroger announced a partnership to provide first-party sales data for advertising efforts in an attempt to move off of cookies. It is clear data privacy is not a fad going away anytime soon.

Where do marketers go from here?

I believe the future of marketing is the trust economy. The Stop Hate for Profit campaign, the invasion of privacy and shifting attitudes and behaviors of consumers point to the end of an era where marketers relied upon third-party data. Trust is now the most impactful economic power, not data. We conducted research earlier this year with eConsultancy, and our findings revealed that 39% of U.S. consumers don’t like personal ads driven from cookie data. People don’t want to be tracked and targeted as they click around the web. Ad tech’s roof is caving in and marketers must adjust.

The old methods of marketing won’t carry you through into the era of the trust economy. It is time to look to new channels and revisit old channels. We have to shift back to the channels where we own what is being said. Advertising on social platforms should be focused on driving consumers to owned channels where you can capture their permissions and data to connect with them directly. Consider email as a channel to focus on.

Don’t worry — it works. That same eConsultancy report found nearly three out of four consumers made a purchase in the last 12 months from an email sent by a brand or retailer and massively outperformed social ads when it came to driving sales. Similarly nine times as many U.S. consumers want to increase their participation in loyalty programs in 2020 than those that want to reduce their involvement. You have to ensure you are owning your data and loyalty programs are a treasure trove of consumer data you own. Emily Collins from Forrester does a good job of explaining why you can achieve this with a true loyalty strategy, not just a rewards program.

Your goal should be to build direct connections to consumers. Building trust means offering a value exchange for data and engagement, not going and buying it from a third-party. Fatemah Khatibloo, a principal analyst for Forrester wrote, “Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include purchase intentions, personal context, and how the individual wants the brand to recognize her.” This zero-party data is foundational for the trust economy and you should check out her advice on how it helps you navigate privacy and personalization.

Take responsibility

The trust economy is really about asking yourself, as a marketer, what you stand for. How do you view your relationship with consumers? Do you care? What kind of relationship do you want? Privacy has to be part of this. Accountability is crucial. We must be accountable to where we are putting our money. It’s time to stop supporting hate, propping up the worst of society and fueling division. Start taking responsibility, caring about social issues and building meaningful relationships with consumers built on trust.

Review: Apple's MagSafe wallet finally solves the unified iPhone and wallet issue

There has been much debate around Apple’s MagSafe wallet for iPhone 12, but this reviewer thinks Apple has nailed it with its new accessory that perfects a difficult accessory category.

Alongside iPhone 12, Apple introduced several accessories — a few of them entirely new. We got MagSafe chargers, a charging dock, sleeves, and a leather wallet.

The wallet is a first for Apple. It is a slim, leather accessory that uses MagSafe to magnetically connect to the back of your phone. A ring of magnets does the bulk of the holding while an additional magnet towards the bottom aids with proper alignment and prevents it from rotating on the back of your device.

Removing cards from Apple's MagSafe wallet

Removing cards from Apple’s MagSafe wallet

A cutout on the rear of the case makes it possible to slide your cards easily in and out. And, of course, a subtle Apple logo is depressed onto the back.

Cards are held in place via tension, thanks to a piece of metal on the inside of the wallet, so whether you have one or three cards inside, they won’t come free.

Been burned before

We have an expansive, mixed history with iPhone-centric wallets. So quickly, let’s look back a bit on this reviewer’s lengthy iPhone wallet quests, and how they have led me to appreciate Apple’s entry.

I’ve long idealized a combination of my iPhone and my wallet. In an ideal world, there would be one device, where all my credit cards and ID would be invoked via Apple Pay— but that fantasy world is a ways off. In the interim, we need something to carry around at least a card or two as well as an ID.

Storing my wallet items with my phone always appealed as a great solution. My friends would criticize me saying, “if you lose your phone, you’ll lose your wallet as well!” Which is a fair criticism, but also unfounded. Keeping my wallet in a back pocket is notoriously unsafe and one of the easiest ways to lose your wallet or have it pickpocketed in a crowded environment.

Conversely, my iPhone is almost always glued to me. It is either in my hand or a front pocket easy to keep tabs on. I also check my phone frequently, refreshing Twitter or looking at the latest metrics in YouTube Studio. I rarely check for my wallet unless I’m actively paying for something.

By keeping the two together, I almost guarantee that my wallet will be safe and not lost, stolen, or misplaced. If I did leave my phone behind, at least it can be tracked via the Find My app. In that case, I’d also be able to find my wallet too.

If my phone is stolen, perhaps in the worst-case scenario I’m mugged, they’d certainly want to take my wallet just as much as my phone anyway. Again, little downside to storing my wallet and my phone together. There’s are many more benefits to the act than concerns.

Just some of the wallets I've tried for the iPhone 11 Pro Max alone

Just some of the wallets I’ve tried for the iPhone 11 Pro Max alone

It is because of all that that I’ve spent years searching for a perfect combo device, and I’ve tried quite a few. Early on, I would lean towards folio cases, but they added a lot of bulk, and I felt silly when using them to take a phone call. It made my phone uncomfortable and harder to use. I also didn’t have any option when I didn’t need my wallet other than switching cases altogether.

I also tried cases with card slots on the back. I still love these style cases, and I used them for a couple years. Mujjo and Alto make some of my favorites, and I highly recommend them. My issue was that if I wanted to use wireless charging, I’d have to remove the cards from the back. It, again, wasn’t ideal.

Last year, I picked up the Mous Limitless 3.0 case for my iPhone 11 Pro Max. The idea is quite similar to MagSafe in actuality. A series of magnets are embedded in the back of the Mous case, and it would allow an array of accessories to connect. There is a folio cover, car mounts, docks, and of course, a wallet.

My issue here was, and I’m sure at this point you’re thinking I am far too picky, that the case was too bulky and not my style. It was a tough TPU material that was very drop resistant. Often, I don’t want to use a case and if I do, I want a very minimalist one. By the time you added the folio or wallet on top of the case, it was too much for my daily use.

Enter: MagSafe

After all this time, there we all sat, watching Apple’s iPhone 12 keynote. Apple execs paraded across the stage, touting all of the new features of the latest devices, eventually getting to MagSafe.

Apple leather MagSafe wallet

Apple leather MagSafe wallet

We’ve been using the Apple leather MagSafe wallet for just under a week. While many have complained about Apple’s solution, including some of the AppleInsiderstaff, I’m enamored.

Black MagSafe wallet on California Poppy leather case

Black MagSafe wallet on California Poppy leather case

One of its biggest attractions of the MagSafe wallet is its interoperability. Rather than requiring a special magnetic shim, a specific brand of case, Apple’s leather wallet will work with any MagSafe device or case.

MagSafe wallet directly on iPhone 12 Pro Max without a case

MagSafe wallet directly on iPhone 12 Pro Max without a case

That means you can go case-free and snap the wallet directly to the back of your iPhone 12. You can also pick up any MagSafe case. Apple has leather and silicone ones of its own design, and are a few third-party options to choose from. Right now, that basically includes just Otterbox cases but will soon include nearly all of the major players.

Easily remove MagSafe for charging

Easily remove MagSafe for charging

The wallet is also removable any time you please. Want to use a MagSafe charger, stick your phone to a MafgSafe dock, or want to keep your wallet in your pocket? Just slide it off.

For what it’s worth, we also carry cash around with us from time-to-time but for that we use a money clip on those rare occurrences.

Many, many early reviews of Apple’s wallet were lackluster, taking Apple to task for weak magnets and poor usability. Reviewers opined that it was too easy to knock the wallet free or, even worse, lose your wallet while trying to slide the phone in your pocket. In my experience, these woes are largely unfounded.

Apple's MagSafe wallet perfectly fits the iPhone 12 mini

Apple’s MagSafe wallet perfectly fits the iPhone 12 mini

No pun intended, magnets in this use-case are a positive and a negative. On one hand, it allows you to have a non-permanent, removable container for identification. On the other hand, because of those advantages, it can be knocked free if you’re not careful. Any feature of any device has always been a trade-off of advantages and disadvantages, and this is no exception.

Some on staff have said they’ve had issues. Specifically, the tighter the space the phone and wallet combo is inserted into, the easier the case pops free free. As long as you’re aware of where your wallet is, this is less of an issue.

Think of it like a cup of coffee. You know it’s on your desk, and you alter your behavior a bit as you work to not knock it over. To be sure that the wallet doesn’t pop off the back of the case, you can similarly alter your behavior. If you put your phone and wallet in a tight pocket, for example, you can place your index finger on the wallet as you put it in your pocket, or pull it back out.

Two cards in Apple's MagSafe wallet

Two cards in Apple’s MagSafe wallet

We all do agree that the wallet can be a bit tight if adding three cards. If you stick with two cards — like an ID and Apple Card — it’s fine. Tucking in a debit card pushes it towards the tight side and makes it harder to get the cards to slide out. It may loosen over time, but this is our experience thus far.

Should you pick up Apple’s leather wallet?

Deciding whether Apple’s MagSafe wallet is right for you is going to be an entirely personal decision. If you have a pile of cards, then this isn’t going to be for. If you want to go minimal, then this is about as minimal as it gets.

We love how premium the leather feels, how it will age over time, and slim it is as a whole when mounted to our phones, and how it is one less thing that we need to carry with us.

Apple's MagSafe wallet is fantastic

Apple’s MagSafe wallet is fantastic

Some have already requested Apple launch a silicone version to go alongside the leather option that would hit a lower price point as well as provide a non-leather option. The big issue with silicone is that it would made the case too “grippy” and more likely to get stuck in pockets and bags.

The good news is that if you don’t like Apple’s material choice, it is all but certain we will see many third-party wallets fill that void in the months ahead.

For now, Apple’s leather wallet has a design that appeals to most of us, and it solves every issue that we encountered in the past with iPhone/wallet combos. If you think the idea of ditching your standalone wallet is a good idea and have an iPhone 12 — or an older iPhone with a MagSafe-enabled case — then there is a good chance you will be smitten with Apple’s wallet too. Just be mindful that your wallet is there.

I adore Apple’s leather MagSafe wallet. Based on the fact that they’ve been out of stock since launch, it seems many of you already agree with me.

  • Great colors
  • Matches Apple’s leather cases
  • Between one and three cards fit and won’t come out on their own
  • Easily can be removed for MagSafe or Qi charging
  • Works with or without a case
  • Fits any phone that supports MagSafe
  • Won’t damage your cards
  • With three cards it is a tight fit when the wallet is new
  • Putting the combo in a tight space? Be mindful, and take precautions to prevent dropping your wallet

Rating: 4.5 out of 5

Where to buy

Apple’s leather MagSafe wallets have been hard to come by but you can order them through B&H Photo as well as Amazon for $59.